The little black book is iconic. But now it’s had a digital makeover.

To show the analogue and digital worlds coming together, I took the humble QR code, a symbol of the new digital age and worked with illustrator Jim Stoten to analogue it up. This OOH campaign turned what’s normally a cold black and white series of cubes into something waaaaaaaay more visually impactful and engaging.

We launched in Italy and the UK with an experiential piece that allowed people in store to try it out for themselves and create their own bespoke QR codes.

Scan it and give it a go.