DHSC

STEPS FOR SCHOOL SONG

Nearly 40% of children in the UK who start reception class aren’t school ready. And teachers report they lose around 2.5 hours of potential class teaching time every day helping children with developmental catch-up needs.

Enter MC Grammar.

As part of a brief from Department of Health and Social Care we worked to create a song that would infiltrate the minds of every pre school parent and child through sheer catchiness. And we launched it on School Announcement Day, a day that is huge deal for parents with kids starting school in September.

With over 2.5 million views and becoming Mr MC’s most watched video to date, I think we did a pretty good job. The press seemed to like it too and there were even a few sofa appearances.